• What is the Teacher Professional Development Directory?
The Directory is the only integrated print and online directory of K-12 professional development products and services. It is published twice-a-year by the editors of Education Week,Teacher Magazine, Digital Directions, and edweek.org. The Directory is available in print within the Teacher Professional Development Sourcebook, and is always available online at www.teachersourcebook.com/directory.
Listing your company in the Teacher Professional Development Directory makes it possible for educators to find out about your company and contact you for more information. The Directory visitor is typically looking for specific information to guide them in purchasing K-12 products and services. These are pre-qualified buyers and many of them are ready to make a purchase.
The print and online Directory reaches a large audience of K-12 professional development decision makers: Print: Your print listing will be available to every K-12 curriculum supervisor in the U.S., plus teacher-leaders and principals from the nation's largest school districts (150,000+ print subscribers). Online: Your online listing will reach more than a quarter of a million unique visitors every month to edweek.org.
• Who can list their company in the Teacher Professional Development Directory?
Any company that offers K-12 professional development products or services can create a listing. Note that all listings are subject to publisher review and approval.
Basic Listing: You can create a free Basic Listing, which includes your company name and Web address. Enhanced Listing: Dramatically increase exposure to your products and services with an Enhanced Listing. This includes a 4-color logo, a 100-word description, preferred positioning in the online Directory, access to our online lead generation program, a direct sales contact name and e-mail address, along with your company name and Web address. Just $795 for six months! Basic and Enhanced Listings appear in both the online and print Directory. Company Spotlight: This online enhancement is available only to Enhanced Listing advertisers. Spotlights are 120x60 online display ads that we create for you. They feature your logo and company name and link to your online Enhanced Listing to help drive sales leads. Spotlights run on the Directory home page and on category pages. Just $495 for six months! Click Here to List Your Company.
If you want your listing to stand out from other companies in the Directory, we recommend that you choose an Enhanced Listing. By enhancing your listing, you can give prospective buyers additional information about your company and your offerings and make your listing "pop to the top" when it is displayed in the search results. In addition, you will receive sales leads.
We also offer a wide choice of display advertising options, both in print in the Sourcebook and online on edweek.org. Contact us at ads@epe.org for more information.
That depends. Basic Listings only include your company name and Web address. Enhanced Listing advertisers receive lead data from the Directory. You will receive the name, organization, phone number, e-mail, and comments from everyone who requests more information.
Yes, you may have multiple Enhanced Listings. This can be especially effective if your products/services fall within more than one category, e.g., math and science, and you want to be sure your listing is prominently displayed in each category.
You will probably set yourself up as the Administrative Contact. This means that you will be the person whom we contact when we approve your listing. You will use the username and password to log in and add, edit, and delete listings. The Administrative Contact is separate from the person you name as the Marketing/Sales Contact. The name of the Marketing/Sales Contact is shown as part of your listing, and this is the person who will receive leads if you purchase an Enhanced Listing.
You can see the Categories on our Directory homepage at www.teachersourcebook.com/directory. These make it easier for buyers who are interested in specific kinds of products and services to search on the appropriate category.
You can see the Categories on our Directory home page at www.teachersourcebook.com/directory. These make it easier for buyers who are interested in specific kinds of products and services to search on the appropriate category.
Select the category that most closely matches the one you want. Contact us at sourcebook@epe.org later to find out if the category you want can be added. You can move your online listing into a new category at any time.
• Will my listing appear on the Web site immediately?
We review listings and changes to listings before they "go live" on the Directory Web site. Generally, we can review your listing and make it available in the Directory in one to two business days.
We will e-mail you when we have reviewed your listing or changes to your listing. The e-mail message will let you know whether your listing or changes have been approved.
A logo can be a real attention-getter. You can include a 4-color logo if you choose an Enhanced Listing. When your listing is displayed, your logo or other graphic will be shown as part of the listing.
• How can I arrange for my listing to appear at the top of the search results list?
Very often, more than one vendor will be listed when a site visitor searches for information in a given category. You can guarantee that your listing will appear toward the top of the search results list by creating an Enhanced Listing.